Four Ways the Best Leaders use to Connect with Peers
Dan Schawbel is the leading personal branding adept for young professionals. Read full profile
People you know or have never met notwithstanding are googl'ing you lot. Permit'south confront information technology, you're even google'ing yourself! At the end of 2007, the Pew Internet Research Team constitute that 47% of people search for data virtually themselves online (Cocky-Googling), which was more than double 5 years ago. Information technology's a pretty safe bet that per centum has climbed to over 50 or 60% by this twelvemonth.
Some people might can it ego-surfing, but it'southward really a proficient practice to come across what results come upward for your proper noun. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they want to acquire more virtually you lot. Hiring managers want to run into if you have a make clean tape in Google, which is your permanent record because every move yous brand (yes even a web log comment) is stored there forever. Before I went on a second appointment once, the daughter Google'ed me. If she hadn't liked what she saw, the second date wouldn't take happened. Try doing information technology right at present and see what y'all go.
There is no hiding from Google!
Google keeps track of just about everything you exercise on the internet. Information technology patrols and captures your online behavior, such every bit when you post on your blog, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more. Aside from the content you lot create and distribute over the internet, other people are talking virtually you, which ways that Google has a consummate motion picture (almost like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a periodical of your life. Your children and children's children will be able to find out everything about yous when they abound older. "Mom, look what I just found out near Dad in Google." Your personal make can't hide from Google. At that place is one major exception to this though.
Common names
If your name is common, such equally Mike Smith, so it will be very hard to ain your Google results. There are over 54 million results for "Mike Smith" in Google. You lot won't be able to compete with the athletes and musicians on the kickoff few pages. If your life goal is to rank in the top ten results, that may be achievable, if you either become very famous or work extremely hard at building content each and every mean solar day for your entire life. At the historic period of sixty you might detect out that Google changed their algorithm and you'll lose all that hard work. The betoken being is that you'll take to differentiate your proper noun in order to rank loftier. I typically recommend y'all use your middle name or a nickname in this case. The worst case scenario is that you change your name completely ;).
Celebrity names
Celebrities are very fortunate because they go mass media attention, which ways traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely high in Google. We're talking Google PageRank's of viii and higher! Your weblog posts about these celebrities will never terminate up on the height 20 results for their name unless you are Perez Hilton. If your proper noun is the same every bit a celebrities, y'all are in large trouble. Try searching for Christina Aquilera (21 million results), Britney Spears (88 one thousand thousand), Lil Wayne (40 million) and other major celebrities. Personally, I don't have any friends with these names, simply fifty-fifty with C-level celebrities, you don't stand up a chance. If you are stuck with a celebrity name, I suggest that you lot build your brand effectually an area of your expertise or interest and connect it to your brand name.
Unique names
While growing up, you might take been fabricated fun of people of your unique name because information technology was "different." Although yous were ostracized and made fun of, right at present yous get to laugh at everyone else! With a distinct name, you are able to easily manipulate the results for your proper name on search engines. When you go to your high school reunion and meet your friends, you'll become the last express mirth because you lot can be visible and command perceptions, while they simply cannot. When you lot Google your proper name, whether you take results that reflect your make, you'll run across how hard it will exist to rank high for it or not. Depending on the competition, it may accept you a few days or a few months. Over time, if you work very hard, you'll own the top ten results for your proper name.
In my next post, I'll talk about what yous tin do to gain control over your Google results and allow your personal brand shine through.
Featured photograph credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/488339/four-approaches-the-most-successful-leaders-use-to-connect-with-coworkers
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